Service
Instagram DM automation that answers messages, story replies and comments
Followers message you, reply to stories and comment a keyword for the price list. The assistant answers in the DM, asks for the details needed to quote or book, saves the enquiry with the post it came from and hands over to your team.
- Built for
- Brands and studios whose audience finds them on Instagram
- Account
- Professional account connected to a Facebook Page
- Staff role
- Close, take payment, handle special requests
- Price
- Request a quote
For accounts where the DMs are the shop counter
An Instagram bot is usually asked for by accounts that sell through messages. The assistant handles the repeated first answers, and staff take over for closing, payment and special requests.
- Fashion, beauty and food brands
- Events and lifestyle brands
- Creators selling products or services
- Clinics and studios whose audience discovers them on Instagram
How it works
Entry
A DM, story reply or keyword comment
The follower sends a DM, replies to a story or comments a keyword you choose.
Reply
The assistant answers in the DM
It sends the requested information, such as the price list or booking link.
Ask
It asks for the details needed
Name, product or service, size or date, whatever your quote or booking needs.
Save
The enquiry is saved with its source
A row in a sheet or a CRM record, with the post it came from.
Alert
Staff are alerted
You choose the alert channel. The conversation is attached.
Close
Staff take over
Closing, payment and special requests stay with a person.
From a comment to a saved enquiry
- Follower comments a keyword (Instagram), Automated
- Assistant sends the info by DM (Approved answer), Automated
- Details asked and captured (Item, size, area), Automated
- Staff close and arrange payment (Handoff), Your staff
- Enquiry saved with its post (Sheet or CRM), Automated
What we need from you and what we handle
We need from you
- An Instagram professional account connected to a Facebook Page
- Admin access to the Page and account
- The keywords and offers to use
- Approved answers
- A person for handoffs
We handle
- Connecting the account through Meta's approved access
- Writing and testing the comment, DM and story-reply flows
- Saving each enquiry to one sheet or CRM
- Handoff alerts to staff
- Written notes for your team
What a first project includes and what it leaves out
Included
- Keyword comment replies
- DM answers
- Lead capture to one sheet or CRM
- Handoff alerts for one account
Left out
- Content creation and scheduling, which sits under social media automation
- Follower growth tools
- Influencer outreach
Limits we state plainly
- Instagram applies a messaging window after the customer's last message. Follow-ups outside it are restricted.
- Only professional accounts connected through Meta's approved access can be automated.
- Automated likes, follows and unsolicited mass DMs breach Instagram's terms and can get an account restricted. They are not offered.
- Personal data collected in DMs is handled under the Data Privacy Act of 2012.
Tools and channels involved
An Instagram professional account linked to a Facebook Page, ManyChat or the Instagram messaging API, n8n, an AI model, and a sheet or CRM. The Messenger side of the same Page is covered by the Messenger integration.
What it costs
Cost depends on the scope of the first project and the number of flows.
Instagram DM automation
Request a quote
Quoted per project after a short review of your channels, volumes and systems.
Request a quoteWhat moves the price
- Number of keyword and DM flows
- Sheet or CRM connection
- Handoff and alert rules
- AI answers or menu only
- Support level
Questions we get asked
What does Instagram allow a business to automate in DMs?
Replies to people who message you first, within the messaging window Instagram sets. Automated likes, follows and unsolicited mass DMs are not allowed, and we do not build them.
Can comments on a post trigger a DM?
Yes. A comment with a keyword you choose can trigger a DM with the information requested, using Meta's approved access.
What stays manual?
Closing the sale, taking payment, special requests and any conversation the customer asks a person to continue.
Does it work with a personal account?
No. The account must be a professional account connected to a Facebook Page.
Next step
Show us your DMs on a busy day.
Tell us what followers ask most and what you need recorded. We will say how the DM flow would work.